Existential anxiety and consumer ethnocentrism : what influences preference for local or non-local food?

Research supporting terror management theory has shown that mortality salience triggers consumer ethnocentrism. The current study looks into how exposure to death-related media context affects consumer ethnocentric behaviour. Moreover, it is aimed to examine the possible mediating factors between th...

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Bibliographic Details
Main Author: Sukiato, Cindy Suryautama
Other Authors: Kenichi Ito
Format: Final Year Project (FYP)
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/73971