An explorative study : how existential anxiety influences our preference for local brands
Past literatures (Friese & Hofmann, 2008; Marchlewski & Fetchenhauer, 2006) found support on the relationship between mortality salience (MS) on consumer ethnocentrism. However, little research had been done on the mediating factors between these constructs. Therefore, mediation analysis is...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2018
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| Online Access: | http://hdl.handle.net/10356/73975 |