On global account management : a case study on the Hewlett-Packard / Compaq merger.
Examination of the emergence of global account management using the nine-field model as a theoretical framework. Customer management, industry consolidation, supplier reduction, corporate strategy and business relationships will also be analyzed.
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/7571 |