On global account management : a case study on the Hewlett-Packard / Compaq merger.
Examination of the emergence of global account management using the nine-field model as a theoretical framework. Customer management, industry consolidation, supplier reduction, corporate strategy and business relationships will also be analyzed.
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | أطروحة |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/7571 |