Predicting intentions to use mobile fitness apps : the integration of theory of planned behaviour and theory of normative social behaviour
In the context of mobile fitness apps, this study proposes a theoretical integration between the theory of planned behaviour (TPB) and the theory of normative social behaviour (TNSB). In addition, this study explores the possible group differences by adoption phase, drawing comparison between app u...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/76573 |