Dollar scholar squad : a digital-centric educational communication campaign empowering undergraduates to manage their money

"Dollar Scholar Squad" is a communication campaign that encourages graduating students, about to transition into working life, to adopt better money management behaviours in terms of budgeting. This campaign was developed to help and encourage undergraduates to prepare for their future fin...

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Bibliographic Details
Main Authors: Auo, Chelsea Xin Yuan, Choo, Candy Peixuan, Choo, Tiffany Ying Xuan, Ng, Ginnette Hui Xian
Other Authors: Kang Hyunjin
Format: Final Year Project (FYP)
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/76603