Antibiotics : not your cold fix

Antibiotics : not your cold fix

This report presents ‘ Not Your Cold Fix’ , Singapore’s pioneering campaign addressing patients’ expectations for antibiotics for Upper Respiratory Tract Infections (URTIs) among parents of children aged between 0 to 12 years old. The campaign ultimately aims to decrease expectations in parents for...

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Bibliographic Details
Main Authors: Ravindaran, Clara, Puah, Dawn Xiang Yi, Tan, Kezia Kai Xin, Loh, Min Chyi
Other Authors: Christopher Cummings
Format: Final Year Project (FYP)
Language:English
Published: 2019
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/76632

Internet

http://hdl.handle.net/10356/76632

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