Effort provision as a reference point in risk decision-making
This paper presents evidence on the effect of effort provision on the risk attitude of individuals through the mechanism of reference point. Effort is found to be perceived as part of people’s decision costs and is also capable of shaping their expectations, which are fundamental in the formation of...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/76641 |