Empirical investigation of consumers' intentions to shop online in urban China.
The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of cons...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/7666 |