A study of bank switching barriers in Singapore.
In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effe...
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/10356/7681 |