Analysis of brand recall in FIFA video games
With the popularity of football as a sport and FIFA as a game around the world, gamers are exposed to the advertisements that appear as part of the game. While past researches have explored different factors that may influence brand recall in video gamers, there has been a lack of focus on dynamical...
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| Format: | Final Year Project (FYP) |
| Jezik: | English |
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2019
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| Online dostop: | http://hdl.handle.net/10356/76831 |