Demand estimation of full-cut promotion on E-commerce company
Full-cut promotion is a type of promotion where customers spend a minimum threshold amount in a single order to enjoy a fixed discount amount for that order. This type of promotion is popular in China, particularly in E-commerce. However, there is no existing literature that estimates the promotion...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/77115 |