E-marketing mode of pharmaceutical in China

Offers a way to establish a Chinese e-marketing mode and states the necessity and feasibility of doing so and an elaboration of important procedures, key factors and major problems to be resolved in the establishment of the e-marketing mode.

Bibliographic Details
Main Authors: Dong, Xian, Wang, Shuwen, Wu, Xiaolong
Other Authors: Chen, Shaoxiang
Format: Thesis
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7768