Exploring adoption of Internet shopping by individualists and collectivists.

The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investi...

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Bibliographic Details
Main Authors: Wong, Dorren Chai Chian., Yee, Chin Hui.
Other Authors: Marshall, Roger
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7786