Exploring adoption of Internet shopping by individualists and collectivists.
The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7786 |
| _version_ | 1826121077443526656 |
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| author | Wong, Dorren Chai Chian. Yee, Chin Hui. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Wong, Dorren Chai Chian. Yee, Chin Hui. |
| author_sort | Wong, Dorren Chai Chian. |
| collection | NTU |
| description | The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investigated. |
| first_indexed | 2024-10-01T05:26:32Z |
| format | Thesis |
| id | ntu-10356/7786 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:26:32Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/77862024-01-12T10:19:39Z Exploring adoption of Internet shopping by individualists and collectivists. Wong, Dorren Chai Chian. Yee, Chin Hui. Marshall, Roger Nanyang Business School DRNTU::Business::International business::Retail::Computer networks The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investigated. Master of Business Administration 2008-09-18T07:51:15Z 2008-09-18T07:51:15Z 2001 2001 Thesis http://hdl.handle.net/10356/7786 en Nanyang Technological University 31 p. application/pdf |
| spellingShingle | DRNTU::Business::International business::Retail::Computer networks Wong, Dorren Chai Chian. Yee, Chin Hui. Exploring adoption of Internet shopping by individualists and collectivists. |
| title | Exploring adoption of Internet shopping by individualists and collectivists. |
| title_full | Exploring adoption of Internet shopping by individualists and collectivists. |
| title_fullStr | Exploring adoption of Internet shopping by individualists and collectivists. |
| title_full_unstemmed | Exploring adoption of Internet shopping by individualists and collectivists. |
| title_short | Exploring adoption of Internet shopping by individualists and collectivists. |
| title_sort | exploring adoption of internet shopping by individualists and collectivists |
| topic | DRNTU::Business::International business::Retail::Computer networks |
| url | http://hdl.handle.net/10356/7786 |
| work_keys_str_mv | AT wongdorrenchaichian exploringadoptionofinternetshoppingbyindividualistsandcollectivists AT yeechinhui exploringadoptionofinternetshoppingbyindividualistsandcollectivists |