Exploring adoption of Internet shopping by individualists and collectivists.

The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investi...

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Bibliografiska uppgifter
Huvudupphovsmän: Wong, Dorren Chai Chian., Yee, Chin Hui.
Övriga upphovsmän: Marshall, Roger
Materialtyp: Lärdomsprov
Språk:English
Publicerad: 2008
Ämnen:
Länkar:http://hdl.handle.net/10356/7786