Preliminary model of the association between relationship strength and customer retention.
A preliminary model to measure the association between relationship strength and customer retention which is further tested in two business environments, Business-to-business (B2B) and Business-to-consumer (B2C).
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| 格式: | Thesis |
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2008
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| 在线阅读: | http://hdl.handle.net/10356/7792 |