Exploring the relationship between anthropomorphism and local perceptions of long-tailed Macaques
Anthropomorphism refers to the tendency to attribute nonhuman entities with humanlike characteristics (Epley, Waytz, & Cacioppo, 2007). As a natural tendency in humans, understanding the consequences and implications of anthropomorphism is important in diverse disciplines such as consumer resear...
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Format: | Final Year Project (FYP) |
Language: | English |
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2019
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Online Access: | http://hdl.handle.net/10356/78771 |