Exploring the relationship between anthropomorphism and local perceptions of long-tailed Macaques
Anthropomorphism refers to the tendency to attribute nonhuman entities with humanlike characteristics (Epley, Waytz, & Cacioppo, 2007). As a natural tendency in humans, understanding the consequences and implications of anthropomorphism is important in diverse disciplines such as consumer resear...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/78771 |