Exploring the relationship between anthropomorphism and local perceptions of long-tailed Macaques

Anthropomorphism refers to the tendency to attribute nonhuman entities with humanlike characteristics (Epley, Waytz, & Cacioppo, 2007). As a natural tendency in humans, understanding the consequences and implications of anthropomorphism is important in diverse disciplines such as consumer resear...

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Bibliographic Details
Main Author: Lee, Valerie Kai Yern
Other Authors: Michael David Gumert
Format: Final Year Project (FYP)
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/78771