Are pay for performance search engines relevant?

Are pay for performance search engines relevant?

Pay for performance (PFP) search engines, like their “traditional” counterparts (e.g. Google), provide search services for documents on the World Wide Web. These search engines however rank documents not on content characteristics but according to the amount of money a vendor is willing to pay when...

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Bibliographic Details
Main Authors: Goh, Dion Hoe-Lian, Ang, Rebecca P.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2010
Subjects:
DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks
Online Access:https://hdl.handle.net/10356/79781
http://hdl.handle.net/10220/6177

Internet

https://hdl.handle.net/10356/79781
http://hdl.handle.net/10220/6177

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