Are pay for performance search engines relevant?
Pay for performance (PFP) search engines, like their “traditional” counterparts (e.g. Google), provide search services for documents on the World Wide Web. These search engines however rank documents not on content characteristics but according to the amount of money a vendor is willing to pay when...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2010
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| Online Access: | https://hdl.handle.net/10356/79781 http://hdl.handle.net/10220/6177 |
| _version_ | 1826110845418995712 |
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| author | Goh, Dion Hoe-Lian Ang, Rebecca P. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Goh, Dion Hoe-Lian Ang, Rebecca P. |
| author_sort | Goh, Dion Hoe-Lian |
| collection | NTU |
| description | Pay for performance (PFP) search engines, like their “traditional” counterparts (e.g. Google), provide search services for documents on the World Wide Web. These search engines however rank documents not on content characteristics but according to the amount of money a vendor is willing to pay when a user visits a Web site appearing in the search results page. A study was conducted to compare the retrieval effectiveness of Overture (formerly GoTo, a PFP search engine) and Google (a traditional search engine) from an academic perspective. Thirty-one queries from different graduate-level subject areas were submitted to each of these search services and the first 20 documents returned were retrieved and analyzed for precision and distribution of relevant documents using different relevancy criteria. |
| first_indexed | 2024-10-01T02:41:10Z |
| format | Journal Article |
| id | ntu-10356/79781 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:41:10Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/797812020-03-07T12:15:49Z Are pay for performance search engines relevant? Goh, Dion Hoe-Lian Ang, Rebecca P. Wee Kim Wee School of Communication and Information DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks Pay for performance (PFP) search engines, like their “traditional” counterparts (e.g. Google), provide search services for documents on the World Wide Web. These search engines however rank documents not on content characteristics but according to the amount of money a vendor is willing to pay when a user visits a Web site appearing in the search results page. A study was conducted to compare the retrieval effectiveness of Overture (formerly GoTo, a PFP search engine) and Google (a traditional search engine) from an academic perspective. Thirty-one queries from different graduate-level subject areas were submitted to each of these search services and the first 20 documents returned were retrieved and analyzed for precision and distribution of relevant documents using different relevancy criteria. Published version 2010-01-04T07:26:15Z 2019-12-06T13:33:58Z 2010-01-04T07:26:15Z 2019-12-06T13:33:58Z 2002 2002 Journal Article Goh, D. H. L., & Ang, R. P. H. (2002). Are pay for performance search engines relevant? Journal of Information Science, 28(5), 349-355. 1741-6485 https://hdl.handle.net/10356/79781 http://hdl.handle.net/10220/6177 10.1177/016555150202800501 en Journal of information science 21 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks Goh, Dion Hoe-Lian Ang, Rebecca P. Are pay for performance search engines relevant? |
| title | Are pay for performance search engines relevant? |
| title_full | Are pay for performance search engines relevant? |
| title_fullStr | Are pay for performance search engines relevant? |
| title_full_unstemmed | Are pay for performance search engines relevant? |
| title_short | Are pay for performance search engines relevant? |
| title_sort | are pay for performance search engines relevant |
| topic | DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks |
| url | https://hdl.handle.net/10356/79781 http://hdl.handle.net/10220/6177 |
| work_keys_str_mv | AT gohdionhoelian arepayforperformancesearchenginesrelevant AT angrebeccap arepayforperformancesearchenginesrelevant |