Are pay for performance search engines relevant?
Pay for performance (PFP) search engines, like their “traditional” counterparts (e.g. Google), provide search services for documents on the World Wide Web. These search engines however rank documents not on content characteristics but according to the amount of money a vendor is willing to pay when...
Main Authors: | Goh, Dion Hoe-Lian, Ang, Rebecca P. |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Journal Article |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/79781 http://hdl.handle.net/10220/6177 |
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