Investigating Factors Influencing Consumer Willingness to Buy GM Food and Nano-food

Investigating Factors Influencing Consumer Willingness to Buy GM Food and Nano-food

Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using...

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Bibliographic Details
Main Authors: Yue, Chengyan, Zhao, Shuoli, Cummings, Christopher, Kuzma, Jennifer
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2015
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
DRNTU::Engineering::Bioengineering
DRNTU::Business::Advertising::Consumer education
DRNTU::Engineering::Nanotechnology
Online Access:https://hdl.handle.net/10356/80850
http://hdl.handle.net/10220/38883

Internet

https://hdl.handle.net/10356/80850
http://hdl.handle.net/10220/38883

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