Dissecting genuine and deceptive kudos : the case of online hotel reviews
As users continue to rely on online hotel reviews for making purchase decisions, the trend of posting deceptive reviews to heap praises and kudos is gradually becoming a well-established e-business malpractice. Conceivably, it is not trivial for users to distinguish between genuine and deceptive kud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/80894 http://hdl.handle.net/10220/38863 |