Profit Maximization for Viral Marketing in Online Social Networks
Information can be disseminated widely and rapidly through Online Social Networks (OSNs) with "word-of-mouth" effects. Viral marketing is such a typical application in which new products or commercial activities are advertised by some seed users in OSNs to other users in a cascading manner...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/81971 http://hdl.handle.net/10220/41941 |