Consumer perceptions of sales promotions in the fast food industry.

An investigation on sales promotions in the fast food industry in Singapore circa 2001. Specific recommendations included.

Bibliographic Details
Main Authors:	Ng, Dylan Terntzer., Seow, Michelle., Singh, Allanjit.
Other Authors:	Speece, Mark William
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/8230

Internet

http://hdl.handle.net/10356/8230