Qualitative industry analysis of multimedia convergence : challenges faced by industry players and their responses

This qualitative study provides insights on the industry players' main challenge of ensuring their sustained business relevance in the current trend of multimedia convergence. Furthermore, we critically examine how the players pursue business opportunities to respond to the above challenge.

书目详细资料
Main Authors: Cham, Danny Chiah Siong, Chia, Wesley Chien Paine, Wang, Daryl Loon Him
其他作者: Chen, Geraldine Yee Fong
格式: Final Year Project (FYP)
出版: 2008
主题:
在线阅读:http://hdl.handle.net/10356/8256