Virtual communities and marketing : value creation through virtual communities
This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe wo...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8296 |