Virtual communities and marketing : value creation through virtual communities
This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe wo...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8296 |
| _version_ | 1811685102877409280 |
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| author | Ang, Kok Wee Wee, Mary Yue Shun Yong, Mark Li Hao |
| author2 | Sangwan, Sunanda |
| author_facet | Sangwan, Sunanda Ang, Kok Wee Wee, Mary Yue Shun Yong, Mark Li Hao |
| author_sort | Ang, Kok Wee |
| collection | NTU |
| description | This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe would be beneficial for future research on virtual communities. |
| first_indexed | 2024-10-01T04:39:12Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8296 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:39:12Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/82962023-05-19T05:45:01Z Virtual communities and marketing : value creation through virtual communities Ang, Kok Wee Wee, Mary Yue Shun Yong, Mark Li Hao Sangwan, Sunanda Nanyang Business School DRNTU::Business::Information technology This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe would be beneficial for future research on virtual communities. 2008-09-24T07:19:32Z 2008-09-24T07:19:32Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8296 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Information technology Ang, Kok Wee Wee, Mary Yue Shun Yong, Mark Li Hao Virtual communities and marketing : value creation through virtual communities |
| title | Virtual communities and marketing : value creation through virtual communities |
| title_full | Virtual communities and marketing : value creation through virtual communities |
| title_fullStr | Virtual communities and marketing : value creation through virtual communities |
| title_full_unstemmed | Virtual communities and marketing : value creation through virtual communities |
| title_short | Virtual communities and marketing : value creation through virtual communities |
| title_sort | virtual communities and marketing value creation through virtual communities |
| topic | DRNTU::Business::Information technology |
| url | http://hdl.handle.net/10356/8296 |
| work_keys_str_mv | AT angkokwee virtualcommunitiesandmarketingvaluecreationthroughvirtualcommunities AT weemaryyueshun virtualcommunitiesandmarketingvaluecreationthroughvirtualcommunities AT yongmarklihao virtualcommunitiesandmarketingvaluecreationthroughvirtualcommunities |