Comparison of service quality between a small bank and a large bank

This project compares a small bank (Keppel TatLee) with a big bank (DBS) in terms of the quality of service provided. Various aspects of service quality were explored and taken into account when carrying out the comparison.

Bibliographic Details
Main Authors: Chai, Cherry Ching Chen, Lim, Fung Fung, Singh, Rajpal
Other Authors: Gerrard, Philip
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8338