Determinants of intention to shop online.

This study investigates the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. Implications to researchers and e-retailers were highlighted in this study.

Bibliographic Details
Main Authors: See, Yew Ping., Seah, Chee Hung., Tan, Chia Chi.
Other Authors: Goby, Valerie Priscilla
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8363