Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8379 |