Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8379 |
| _version_ | 1826129133158006784 |
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| author | Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. |
| author2 | Low, Peter Issac Siow Siam |
| author_facet | Low, Peter Issac Siow Siam Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. |
| author_sort | Chua, Ai Chuin. |
| collection | NTU |
| description | The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects. |
| first_indexed | 2024-10-01T07:35:43Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8379 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:35:43Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/83792023-05-19T05:41:35Z Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects. 2008-09-24T07:20:26Z 2008-09-24T07:20:26Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8379 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title | Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_full | Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_fullStr | Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_full_unstemmed | Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_short | Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_sort | exploratory study of the effects of country of origin coo and brand name cues on consumer buyer behaviour |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/8379 |
| work_keys_str_mv | AT chuaaichuin exploratorystudyoftheeffectsofcountryoforigincooandbrandnamecuesonconsumerbuyerbehaviour AT ngcorrinasiokim exploratorystudyoftheeffectsofcountryoforigincooandbrandnamecuesonconsumerbuyerbehaviour AT teojenny exploratorystudyoftheeffectsofcountryoforigincooandbrandnamecuesonconsumerbuyerbehaviour |