Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.

The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.

Bibliographic Details
Main Authors:	Chua, Ai Chuin., Ng, Corrina Siok Im., Teo, Jenny.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8379

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