Evaluation of distribution strategies for the personal computers industry.
This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the...
| Principais autores: | , , |
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| Outros Autores: | |
| Formato: | Final Year Project (FYP) |
| Publicado em: |
2008
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| Assuntos: | |
| Acesso em linha: | http://hdl.handle.net/10356/8396 |