Evaluation of distribution strategies for the personal computers industry.

This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the...

ver descrição completa

Detalhes bibliográficos
Principais autores: Chua, Hui Hoon., Lim, Joseph Sey Yong., Tian, Hui Peng.
Outros Autores: Bhatnagar, Rohit
Formato: Final Year Project (FYP)
Publicado em: 2008
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/8396