Evaluation of distribution strategies for the personal computers industry.
This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8396 |
| _version_ | 1826129277127491584 |
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| author | Chua, Hui Hoon. Lim, Joseph Sey Yong. Tian, Hui Peng. |
| author2 | Bhatnagar, Rohit |
| author_facet | Bhatnagar, Rohit Chua, Hui Hoon. Lim, Joseph Sey Yong. Tian, Hui Peng. |
| author_sort | Chua, Hui Hoon. |
| collection | NTU |
| description | This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the direct distribution strategy has a lower overall cost. |
| first_indexed | 2024-10-01T07:38:00Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8396 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:38:00Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/83962023-05-19T05:44:54Z Evaluation of distribution strategies for the personal computers industry. Chua, Hui Hoon. Lim, Joseph Sey Yong. Tian, Hui Peng. Bhatnagar, Rohit Nanyang Business School DRNTU::Business::Marketing::Goods distribution This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the direct distribution strategy has a lower overall cost. 2008-09-24T07:20:37Z 2008-09-24T07:20:37Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8396 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Goods distribution Chua, Hui Hoon. Lim, Joseph Sey Yong. Tian, Hui Peng. Evaluation of distribution strategies for the personal computers industry. |
| title | Evaluation of distribution strategies for the personal computers industry. |
| title_full | Evaluation of distribution strategies for the personal computers industry. |
| title_fullStr | Evaluation of distribution strategies for the personal computers industry. |
| title_full_unstemmed | Evaluation of distribution strategies for the personal computers industry. |
| title_short | Evaluation of distribution strategies for the personal computers industry. |
| title_sort | evaluation of distribution strategies for the personal computers industry |
| topic | DRNTU::Business::Marketing::Goods distribution |
| url | http://hdl.handle.net/10356/8396 |
| work_keys_str_mv | AT chuahuihoon evaluationofdistributionstrategiesforthepersonalcomputersindustry AT limjosephseyyong evaluationofdistributionstrategiesforthepersonalcomputersindustry AT tianhuipeng evaluationofdistributionstrategiesforthepersonalcomputersindustry |