Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
The project explores the impact of DBS' acquisition of POSB on the public, based on the principles of corporate identity, corporate communication, corporate image and corporate reputation.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8401 |