Potential of wireless application protocol (WAP) as an advertising media.
The study would explore the effectiveness of interactive advertising on Wireless Application Protocol (WAP). The main objective of the research study is to determine the use of WAP as a new communication tool in the field of industry.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8405 |