Exploratory study on gender differences in service perception.

This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.

Bibliographic Details
Main Authors: Ong, Geok San., Teo, Bee Koon., Toh, Han Leng.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8432