Exploratory study on gender differences in service perception.

This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.

Bibliographic Details
Main Authors: Ong, Geok San., Teo, Bee Koon., Toh, Han Leng.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8432
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author Ong, Geok San.
Teo, Bee Koon.
Toh, Han Leng.
author2 Low, Peter Issac Siow Siam
author_facet Low, Peter Issac Siow Siam
Ong, Geok San.
Teo, Bee Koon.
Toh, Han Leng.
author_sort Ong, Geok San.
collection NTU
description This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.
first_indexed 2024-10-01T07:33:07Z
format Final Year Project (FYP)
id ntu-10356/8432
institution Nanyang Technological University
last_indexed 2024-10-01T07:33:07Z
publishDate 2008
record_format dspace
spelling ntu-10356/84322023-05-19T05:41:37Z Exploratory study on gender differences in service perception. Ong, Geok San. Teo, Bee Koon. Toh, Han Leng. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception. 2008-09-24T07:21:16Z 2008-09-24T07:21:16Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8432 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ong, Geok San.
Teo, Bee Koon.
Toh, Han Leng.
Exploratory study on gender differences in service perception.
title Exploratory study on gender differences in service perception.
title_full Exploratory study on gender differences in service perception.
title_fullStr Exploratory study on gender differences in service perception.
title_full_unstemmed Exploratory study on gender differences in service perception.
title_short Exploratory study on gender differences in service perception.
title_sort exploratory study on gender differences in service perception
topic DRNTU::Business::Marketing::Consumer behavior
url http://hdl.handle.net/10356/8432
work_keys_str_mv AT onggeoksan exploratorystudyongenderdifferencesinserviceperception
AT teobeekoon exploratorystudyongenderdifferencesinserviceperception
AT tohhanleng exploratorystudyongenderdifferencesinserviceperception