Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

Bibliographic Details
Main Authors:	Tan, Mei Ching., Tan, April Su Mei., Tee, Keith Wee Lin.
Other Authors:	Murthy, Bvsan
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/8464

Internet

http://hdl.handle.net/10356/8464