Liberalization in the mobile phone industry and its impact on Singapore consumers.

A study on the perceived effects of liberalization in the mobile phone industry. Also touched on the issue of customer loyalty and performance evaluation for the 3 main mobile telecom operators (SingTel, MobileOne, and StarHub).

Bibliographic Details
Main Authors: Tan, Chee Guan., Lim, Kenny Kain Ming., Ng, Kong Chian.
Other Authors: Gupta, Vivek
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8495