Online retailing in Singapore : success or failure?

This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution.

Bibliographic Details
Main Authors: Ong, Ken Yong., Poh, Kay Hwee., Tan, Eng Kiew.
Other Authors: Gupta, Vivek
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8526