Online retailing in Singapore : success or failure?
This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8526 |
| _version_ | 1811677189556404224 |
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| author | Ong, Ken Yong. Poh, Kay Hwee. Tan, Eng Kiew. |
| author2 | Gupta, Vivek |
| author_facet | Gupta, Vivek Ong, Ken Yong. Poh, Kay Hwee. Tan, Eng Kiew. |
| author_sort | Ong, Ken Yong. |
| collection | NTU |
| description | This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution. |
| first_indexed | 2024-10-01T02:33:25Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8526 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:33:25Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/85262023-05-19T06:16:14Z Online retailing in Singapore : success or failure? Ong, Ken Yong. Poh, Kay Hwee. Tan, Eng Kiew. Gupta, Vivek Nanyang Business School DRNTU::Business::International business::Retail::Computer networks This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution. 2008-09-24T07:22:16Z 2008-09-24T07:22:16Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8526 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::International business::Retail::Computer networks Ong, Ken Yong. Poh, Kay Hwee. Tan, Eng Kiew. Online retailing in Singapore : success or failure? |
| title | Online retailing in Singapore : success or failure? |
| title_full | Online retailing in Singapore : success or failure? |
| title_fullStr | Online retailing in Singapore : success or failure? |
| title_full_unstemmed | Online retailing in Singapore : success or failure? |
| title_short | Online retailing in Singapore : success or failure? |
| title_sort | online retailing in singapore success or failure |
| topic | DRNTU::Business::International business::Retail::Computer networks |
| url | http://hdl.handle.net/10356/8526 |
| work_keys_str_mv | AT ongkenyong onlineretailinginsingaporesuccessorfailure AT pohkayhwee onlineretailinginsingaporesuccessorfailure AT tanengkiew onlineretailinginsingaporesuccessorfailure |