Endorsed branding : the way to go for Unilever?
This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name.
| Autori principali: | , , |
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| Altri autori: | |
| Natura: | Final Year Project (FYP) |
| Pubblicazione: |
2008
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| Accesso online: | http://hdl.handle.net/10356/8552 |