Endorsed branding : the way to go for Unilever?

This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name.

Bibliografiset tiedot
Päätekijät: Goh, Grace Meibo., Tan, Ker Wei., Teo, Esther Wei Ling.
Muut tekijät: Tan, Thomas Tsu Wee
Aineistotyyppi: Final Year Project (FYP)
Julkaistu: 2008
Aiheet:
Linkit:http://hdl.handle.net/10356/8552