Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationship...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8557 |
| _version_ | 1811687943564165120 |
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| author | Chan, Wan Ying. Heng, Wei Shan. Lee, Ley Bing. |
| author2 | Chung, Cindy Mann Yien |
| author_facet | Chung, Cindy Mann Yien Chan, Wan Ying. Heng, Wei Shan. Lee, Ley Bing. |
| author_sort | Chan, Wan Ying. |
| collection | NTU |
| description | This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationships with others. Self-defense motive may override social facilitation motive in the event that consumers wish to preserve their self-image. |
| first_indexed | 2024-10-01T05:24:21Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8557 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:24:21Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/85572023-05-19T07:23:11Z Investigation of social facilitation and self-defense motives on word-of-mouth behaviour. Chan, Wan Ying. Heng, Wei Shan. Lee, Ley Bing. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationships with others. Self-defense motive may override social facilitation motive in the event that consumers wish to preserve their self-image. 2008-09-24T07:22:35Z 2008-09-24T07:22:35Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8557 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Chan, Wan Ying. Heng, Wei Shan. Lee, Ley Bing. Investigation of social facilitation and self-defense motives on word-of-mouth behaviour. |
| title | Investigation of social facilitation and self-defense motives on word-of-mouth behaviour. |
| title_full | Investigation of social facilitation and self-defense motives on word-of-mouth behaviour. |
| title_fullStr | Investigation of social facilitation and self-defense motives on word-of-mouth behaviour. |
| title_full_unstemmed | Investigation of social facilitation and self-defense motives on word-of-mouth behaviour. |
| title_short | Investigation of social facilitation and self-defense motives on word-of-mouth behaviour. |
| title_sort | investigation of social facilitation and self defense motives on word of mouth behaviour |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/8557 |
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