Developing a Theory of Diagnosticity for Online Reviews

Diagnosticity of a given online review is defined as the extent to which it helps users make informed purchase decisions. Users’ perception of review diagnosticity can be associated with five factors, namely, review rating, review depth, review readability, reviewer profile and product type. Review...

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Bibliographic Details
Main Authors: Chua, Alton Yeow Kuan, Banerjee, Snehasish
Other Authors: Wee Kim Wee School of Communication and Information
Format: Conference Paper
Language:English
Published: 2017
Subjects:
Online Access:https://hdl.handle.net/10356/85829
http://hdl.handle.net/10220/43861
http://www.iaeng.org/publication/IMECS2014/IMECS2014_pp477-482.pdf