Developing a Theory of Diagnosticity for Online Reviews
Diagnosticity of a given online review is defined as the extent to which it helps users make informed purchase decisions. Users’ perception of review diagnosticity can be associated with five factors, namely, review rating, review depth, review readability, reviewer profile and product type. Review...
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| Format: | Conference Paper |
| Sprog: | English |
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2017
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| Online adgang: | https://hdl.handle.net/10356/85829 http://hdl.handle.net/10220/43861 http://www.iaeng.org/publication/IMECS2014/IMECS2014_pp477-482.pdf |