Marketing guidelines for internet banking.

This report seeks to formulate conceptual frameworks as a basis for our discussion on Internet Banking. We have suggested some guidelines to address the impediments uncovered in our research to help banks in expanding both locally and geographically.

Bibliographic Details
Main Authors: Lee, Meng., Chang, Agnes May Ling., Seng, Patricia Su Mei.
Other Authors: McGovern, Ian
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8601