Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to un...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8605 |