Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to un...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8605 |
| _version_ | 1826116491021385728 |
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| author | Ang, Ai Peng Neo, Bao Yin Yong, Charlotte Zi Ai |
| author2 | Hooi, Den Huan |
| author_facet | Hooi, Den Huan Ang, Ai Peng Neo, Bao Yin Yong, Charlotte Zi Ai |
| author_sort | Ang, Ai Peng |
| collection | NTU |
| description | This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to undergraduates and the perception of undergraduates on Borders Singapore. |
| first_indexed | 2024-10-01T04:12:16Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8605 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:12:16Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/86052023-05-19T05:41:34Z Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders Ang, Ai Peng Neo, Bao Yin Yong, Charlotte Zi Ai Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to undergraduates and the perception of undergraduates on Borders Singapore. 2008-09-24T07:23:05Z 2008-09-24T07:23:05Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8605 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Ang, Ai Peng Neo, Bao Yin Yong, Charlotte Zi Ai Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders |
| title | Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders |
| title_full | Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders |
| title_fullStr | Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders |
| title_full_unstemmed | Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders |
| title_short | Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders |
| title_sort | impact of environmental stimuli on consumers price quality value perceptions a study on borders |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/8605 |
| work_keys_str_mv | AT angaipeng impactofenvironmentalstimulionconsumerspricequalityvalueperceptionsastudyonborders AT neobaoyin impactofenvironmentalstimulionconsumerspricequalityvalueperceptionsastudyonborders AT yongcharlotteziai impactofenvironmentalstimulionconsumerspricequalityvalueperceptionsastudyonborders |